They may not know exactly what they want, but they’ll let you know what they like or don’t like about the status quo. Your job is to synthesize relevant solutions based on this input. Your biggest impact is going to be through helping others, so it makes sense you should get to know them.
The minimum viable product (MVP) is the earliest form of your product or service that is able to provide value. It’s a common mistake to focus too early on details before shipping anything. Your ability to get something in the hands of real customers faster than anyone else is a competitive advantage.
For a competitive advantage to be maintained over a long period of time a network effect is required. Ask, “does this service increase in value with each additional user?”. If it doesn’t then start over.
Identify great works, deconstruct following first principles, and apply your style. Avoid becoming a cheap imitation and copycat. Recognize the power of the collective in our shared production. Originality for the sake of being original is the quickest path to becoming obsolete.