A business strategy

Businesses are the primary mechanism of value distribution in the free world. They engage in the exchange of goods and services. In a free and open market this leads to healthy competition. Competition rewards innovation. Everyone benefits from innovation.

In no particular order these activities define a business: make value, make sales, deliver value, and profit. Repeat each activity again and again.

Make Value

Without value you are a hobby.

Make Sales

Without sales you are a non-profit.

Deliver Value

Without the delivery of value you are a scam.


Without profit you are a bankruptcy.

This post supports Accreu.com. Our team is discovering and enacting the path to character-first voice acting. Characters are a new form of actor asset. These assets will ensure actors have a path to adopting AI into their workflow.